The State of the Web: Presentation by Mary Meeker
It’s truly incredible how far computers, the Internet, and technology have come in only a few short years. The way we spread and consume information has created a world that is more open and connected than ever before. Kleiner Perkins partner Mary Meeker did a year-end presentation on the state of the web at Stanford ...
Why Mobile Video is Set to Explode
Early on in the smartphone adoption cycle, digital photos became a mass consumer phenomenon. Now, 4G LTE is helping mobile video achieve that same consumer success. By addressing the bandwidth issue, 4G LTE and improved device designs will improve video viewing experience on mobile devices. Widespread adoption of 4G LTE ultimately improves the user experience ...
Commercial Real Estate Development: Collaborative Content Marketing
You+Media was presented with an opportunity to collaborate with three different organizations to create a marketing campaign designed around one real estate project. Our challenge was this: could we create a story which effectively answers why these three organizations – Matthews Southwest, Civitas Capital Group, and the NYLO – worked together to develop the NYLO ...
Content Marketing: House of Blues
When House of Blues’ marketing executives wanted to create a campaign to promote House of Blues Las Vegas inside the Mandalay Bay Hotel, they turned to YouPlus Media to create eye-catching content. A two and a half minute piece focusing on the entire House of Blues experience was created as well as a 30 and ...
Youplusdallas.com Wins Dallas Observer’s ‘Best Dallas Website’ a Second Year
Last week, YouPlus Dallas was honored to win the Dallas Observer’s ‘Best Dallas Website’ for a second year in a row. Recognition is always wonderful but being chosen for one of the Dallas Observer’s ‘Best Of’ awards is truly an honor as those involved with the process are sincerely invested in sharing what they love ...
YouTube as a Source of ‘Visual Journalism’
YouTube may seem like nothing more than a go-to for funny cats and wannabe singers who help pass the time. But there is a new way to start thinking about YouTube: a news source. TechCrunch recently posted an article explaining how YouTube has become a form of ‘visual journalism.’ Instead of searching ‘Nyan Cat’, YouTubers ...
Sports Fan Graph Presented by Coyle Media
Coyle Media has prepared a web-based sports fan graph that tracks the number of fans following professional sports teams around the world. We see some bugs in the data, but directionally Coyle Media is doing really nice work. Pat Coyle also blogs on subjects that are near and dear to our heart such as how much ...
DirecTV and Viacom Feud Goes Public
Jersey Shore and Spongebob fans were dealt a low blow this past Wednesday when the dispute between Viacom and DirecTV resulted in the very public pulling of channels like Nickelodeon, MTV, VH1 and Comedy Central. The blackout is the result of a failure to determine how much money DirecTV will pay Viacom for channels that have become household ...
What’s Beautiful by Under Armour
You+Media had the opportunity to work with our client Under Armour and their digital agency, Red Tettemer Partners to create a series of training tips that have been incorporated into UA’s What’s Beautiful Campaign, a competition designed to redefine the female athlete. Shot on location at Under Armour’s headquarters in Baltimore, our team worked with three trainers, Nancy ...
Will Apple Redefine the Consumption of Talk Radio?
Radio guru Mark Ramsey reviews a new app designed to increase the popularity of podcasts. While Pandora now is the choice of close to 150 million users who wish to personalize their music stations, personalized talk radio has not yet been mastered. Why does this matter? Terrrestrial talk radio is rapidly consolidating around major platforms ...
