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Content Marketing: House of Blues

Posted by on Oct 5, 2012 in Advertising, Content Marketing, Event Marketing | No Comments
Content Marketing: House of Blues

When House of Blues’ marketing executives wanted to create a campaign to promote House of Blues Las Vegas inside the Mandalay Bay Hotel, they turned to YouPlus Media to create eye-catching content.  A two and a half minute piece focusing on the entire House of Blues experience was created as well as a 30 and ...

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What Not to Put Where

Posted by on May 22, 2012 in Advertising, Blog, Content Marketing | No Comments

http://adage.com/article/the-media-guy/hype-things-social-tv/234134/ -What is Social TV “Millions of people are now partaking of the “dual-screen” experience — watching TV while using a smartphone (or tablet) to share (primarily on Twitter and Facebook) their thoughts about what they’re viewing and to “check in” to shows (on services like GetGlue and Viggle). The result: a massive and rapidly expanding ...

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It’s About the Content

Posted by on May 20, 2012 in Blog, Content, Content Marketing, Technology, Television | No Comments

A recent article from AdAge Digital entitled, ‘AOL Touts New Scripted Series and Celeb-Fronted Video Content at ‘NewFront’’ discusses AOL’s intent to bring scripted digital content in the form of short episodes to AOL viewers. The videos will range from 5-7 minutes and use the likes of well-known celebrities such as Heidi Klum and Jennifer ...

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Content Matters

Posted by on May 7, 2012 in Blog, Content Marketing | One Comment

Why is this article from Tech Crunch important? Because content matters. Feed: TechCrunch Posted on: Wednesday, May 02, 2012 12:21 PM Author: Sarah Perez Subject: Amazon Studios Now Funding Original Content Series For Amazon Instant Video Service   Amazon Studios, the offshoot of online retailer Amazon.com that aims to source scripts and test movies, has major news this morning. ...

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