It’s About the Content
A recent article from AdAge Digital entitled, ‘AOL Touts New Scripted Series and Celeb-Fronted Video Content at ‘NewFront’’ discusses AOL’s intent to bring scripted digital content in the form of short episodes to AOL viewers. The videos will range from 5-7 minutes and use the likes of well-known celebrities such as Heidi Klum and Jennifer ...
Are You in the Content Marketing Business?
Mark Ramsey interviews Gary Vaynerchuk, digital entrepreneur. A key theme in this video; one that YouPlusMedia and our clients need to think about is this: ”Create content that is not surrounded by ads, but content co-created with our brand clients that is, in Gary’s words, ‘valuable to the end-user around the genre that brand is ...
