Mark Ramsey interviews Gary Vaynerchuk, digital entrepreneur. A key theme in this video; one that YouPlusMedia and our clients need to think about is this: “Create content that is not surrounded by ads, but content co-created with our brand clients that is, in Gary’s words, ‘valuable to the end-user around the genre that brand is playing in.‘”
YouPlusMedia is free of advertisements that would surround our content. Now we must work with our clients to make our content valuable in the same sphere in which they reside.
Vaynerchuk discusses the future of marketing and how content has become a “commodity”. There is plenty of noise out there. We need to have content that transcends the noise level. The quality and connection must be of the highest caliber to connect audiences and brands.