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Business Insider Intelligence recently issued a report that analyzes the impact of 4G LTE and the improved devices on mobile growth, examines who is watching mobile video and how they watch it, and details the mobile video monetizing opportunity.

The cause behind mobile video’s impending explosion boils down to these four things:

• Although the U.S. mobile video audience has increased to 36 million viewers, there is still significant mobile device growth to come
• Access to 4G LTE has increased
• Mobile provides new opportunities and more choices for video viewing prompting a higher demand in mobile video
• Device design (aka larger screens and speedier processors) helps

Read the original article at BusinessInsider.com.

You+Media was presented with an opportunity to collaborate with three different organizations to create a marketing campaign designed around one real estate project.  Our challenge was this:  could we create a story which effectively answers why these three organizations – Matthews Southwest, Civitas Capital Group, and the NYLO – worked together to develop the NYLO Dallas South Side Hotel?

Civitas and Matthews Southwest pooled their resources to pay for the video marketing project.  Partnerships such as this one are important to drive a superior ROI as both organizations are setting the stage for future real estate transactions in the area.

Dallas-based developer and client Jack Matthews, CEO of Matthews Southwest, is a major force behind the transformation of the Cedars, a neighborhood adjacent to Downtown Dallas. Jack Matthews is known for developing the South Side on Lamar residential and entertainment complex which involved the conversion of an old Sears distribution center into a mixed-use development and the high-profile 1,000-room Omni Dallas Convention Center Hotel located in downtown Dallas.

Our client, Civitas Capital Group, is a unique financial services organization that works in partnership with the City of Dallas to deploy private investment funds meeting the requirements of the U.S. EB-5 Immigrant Investor Program into a variety of (primarily) Dallas commercial real estate projects.  The EB-5 program is a vehicle through which qualified foreign investors can receive permanent residency in the United States in return for investing a minimum of $500,000 into an American business that creates new jobs.  Managing Partner Dan Healy confirmed that South Dallas is the up and coming market for new real estate projects.  Their expertise and thorough understanding of the South Dallas market makes them uniquely qualified to finance new projects there.

Given the development’s close proximity to downtown Dallas and the vibe of the Cedars, it is no surprise the Matthews Southwest partnered with the NYLO, a company that creates affordable, design-oriented hotels that appeal to hip urban professionals while satisfying the budget and practical needs of executive travelers, to own and operate the hotel. Mike Mueller, President and CEO of NYLO Hotels, saw the newly revitalized South Side community as the perfect location for NYLO’s, unique lifestyle hotel. After witnessing the existing former Dallas Coffin Company transform into an ultra modern NYLO Hotel, he deemed it the first of many conversion products.

This hotel is part of Matthews Southwest’s strategy to transform the Cedars into one of the top urban neighborhoods in Dallas.   Matthews Southwest continues to develop the area, most recently teaming up with the Canadian firm, Tricon Capital Group, to purchase 60 acres on Riverfront Boulevard and Cadiz Street in South Dallas’ Trinity River corridor.  The $400 million project will feature a mix of residential, commercial and retail.  This development has the potential to transform the area near South Side on Lamar and the NYLO South Dallas Hotel into one of the premier communities near downtown Dallas.

When House of Blues’ marketing executives wanted to create a campaign to promote House of Blues Las Vegas inside the Mandalay Bay Hotel, they turned to YouPlus Media to create eye-catching content.  A two and a half minute piece focusing on the entire House of Blues experience was created as well as a 30 and 60 second commercial promoting Carlos Santana’s series of shows at the venue. That content is now currently broadcast on the hotel’s in-room television channel as well as screens throughout the hotel.

Our assignment at the House of Blues Las Vegas was to give viewers a taste of the one-of-a kind HOB experience. YouPlus Media cast actors to play a young couple visiting HOB Las Vegas. The young man is played by Rocky Fain, an actor and model who has shared a scene with the legendary Al Pacino in ‘Ocean’s Thirteen.’ A Dallas actress seen in a previous YouPlus Media video, Knox-Henderson, plays his girlfriend. The video follows the young couple and presents a first-hand look at Crossroads restaurant, the Foundation Room, and the Company Store. The couple also takes part in the world-famous gospel brunch, attends Santana’s show and gets a chance to meet the music legend, allowing viewers an intimate look at their exciting weekend experience.

YouPlus Media is no stranger to HOB Las Vegas, having shot a private concert starring Pitbull at the venue last year for our client Univision Radio. We’ve also worked with HOB Dallas on several occasions to shoot concerts and interviews with such notable artists as Joshua Radin, Taking Back Sunday, Tim Halperin, Augustana, and Colbie Caillat.

The next time your event needs covering, whether it be a concert, a runway show, a grand opening or if you are interested in using the Big Freeze at your event to create the ultimate Hollywood experience, consider YouPlus Media. Our embeddable videos take a documentary approach with a cinematic style that makes each piece unique, entertaining and visually beautiful. At YouPlus media, we tell stories, and every business has a story.

Joe Tone, editor at the Dallas Observer, said, “The news business can be very cynical. This is the one week a year where that cynicism (mostly) falls away and we just gush about our favorite things. It feels strange, but it feels good.”

The Observers ‘Best Of’ awards set themselves apart by not giving into the politics of voting, they simply observe their city and pick what they believe to be the best.

Joe Tone, editor at Dallas Observer

“We pile into a bar and start outlining categories and possible winners. We argue a little bit. We argue some more. And either someone argues the best, or, in certain categories, we rely on the expert: the food critic for “Best Burger,” the theater critic for “Best Actor,” the bars and clubs editor for “Best New Bar.” It’s like Family Feud but without the cool music,” Tone said.

Another reason to be a proud recipient of a Dallas Observer ‘Best Of’ is the intense creativity and thought that goes into the process every year. They don’t simply honor the “Best Burger” or “Best Local Band,” they delve deep into the character of our city and find things both strange and unique to award, like “Best Grocery Store for Creepers” or “Best Happy Hour to Meet a (Hopefully) Single Businessman.”

“Usually that indicates that there was a place we wanted to celebrate that didn’t fit naturally into a category,” Tone said. “Best Place to Leave Your Toddler Unattended While You Have a Cocktail” is obviously not something we spent a lot of time debating. Someone clearly ditched their kid at Bookmarks, the library at the mall, and went for a mojito. Then they thought, Man, this is the best! And thus, a new category was born.”

Scroll through the Observer’s extensive and colorful categories to find out just exactly where is the “Best Place to Arm Oneself for the Coming Zombie Apocalypse” and discover the best of what Dallas has to offer.

TechCrunch recently posted an article explaining how YouTube has become a form of ‘visual journalism.’ Instead of searching ‘Nyan Cat’, YouTubers have been busily searching news related items, many of them contributed by citizens.

Check out the original TechCrunch blog to  learn more about the findings from the Pew Research Center.

The table is worth spending some time with.  While the top spots for social media are dominated by familiar sports and teams such as soccer and FC Barcelona, ESPN, the NFL and the NBA,  make sure you click on the “Other” tag because you will see that the WWE and UFC have much stronger social media platforms than say the NFL.

Each of these teams and the leagues have passionate fans that would love to voice their opinions.  You+Media and DIRECTV have created the Dan Patrick’s Box Score social engagement platform.  This social engagement platform will now allow avid sports fans directly engage with the Danettes on the Box Score television show.  Sports teams, brands that rely on game day watching, leagues and other sports related entities now have a three screen solution, connecting avid sports fans online, mobile and television.

When will the beloved channels return? Will they ever?

Read the New York Times article for more information as well as Viacom’s blog.

You+Media had the opportunity to work with our client Under Armour and their digital agency, Red Tettemer Partners to create a series of training tips that have been incorporated into UA’s What’s Beautiful Campaign,  a competition designed to redefine the female athlete.  Shot on location at Under Armour’s headquarters in Baltimore, our team worked with three trainers, Nancy Halterman, Nate Costa, and Curtis Williams to produce 50 training tips.

Three winners will be the new faces of Under Armour and have their lives sponsored for a year.  The campaign uses social media to encourage women to declare their fitness goal, then document their experiences online. Thousands of women entered the competition, and recently, Under Armour named their top ten-finalists.

Radio guru Mark Ramsey reviews a new app designed to increase the popularity of podcasts.  While Pandora now is the choice of close to 150 million users who wish to personalize their music stations, personalized talk radio has not yet been mastered.  Why does this matter?  Terrrestrial talk radio is rapidly consolidating around major platforms owned or controlled by Premiere Radio Networks, Cumulus Media Networks, and ESPN.  These companies have all but replaced local radio shows with national sports or political news talk personalities.  These programs are vulnerable to personalized talk radio platforms that feature ease of use, choice, and compelling content that can be locally created and sponsored.