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Surface by Microsoft

Posted by on Jun 19, 2012 in Tablet, Technology | No Comments
Surface by Microsoft

Microsoft Corp. unveiled its own Windows-powered tablet computer called Surface, altering its strategy of focusing on software and relying on partners to make the machines in a renewed attempt to take on Apple iPad.  The full article can be found here.  Bloomberg weighed in with their views here. Bloomberg made a couple of good observations.  ”The first ...

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Managing Your Social Media Platform

Posted by on May 24, 2012 in Blog, Social Media, Tablet | No Comments

A recent article from AdAge Digital entitled ‘How to Manage You Brand’s Social Life’, discusses the need for brands to become social and engage with consumers. According to the article by Jenna Schnuer, “16.6% of all online minutes now spent on social networks.” The article goes on to discuss a calculable relationship between dollars and ...

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iPad Magic

Posted by on May 10, 2012 in Applications, Interaction, Tablet, Technology, Television | No Comments

Isn’t technology wonderful? The versatility of an iPad provides almost no need to go to a magic show anymore. In the below video, watch Charlie Caper and Erik Rosales give a presentation on Stockholm using killer visuals. Via Big Geek Daddy

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Forrester Research: The Tablet-TV Connection

Posted by on May 4, 2012 in Interaction, Social, Social Media, Tablet, Technology | No Comments

A recent article from Forrester Research: Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV, including cable, broadcasting, advertising, and consumer electronics manufacturing and retailing. Product strategists should read this report to understand consumer behavior ...

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TV and Tablet Interaction

Posted by on May 4, 2012 in New Media, Social Media, Tablet, Technology, Television | No Comments

Airplane reading.  This supports the THINK non-preroll approach where ads are inserted “TV style” making a TV/ Tablet interaction even more seamless.  Yet another approach that’ll make THINK in sync with what America wants. And for your Tablet/TV reading pleasure: AdAge Digital Article: Sony’s Bob Wiesenthal: The Future of TV Is the Tablet MediaPost News ...

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