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DirecTV and Viacom Feud Goes Public

Posted by on Jul 12, 2012 in New Media, Television | No Comments
DirecTV and Viacom Feud Goes Public

Jersey Shore and Spongebob fans were dealt a low blow this past Wednesday when the dispute between Viacom and DirecTV resulted in the very public pulling of channels like Nickelodeon, MTV, VH1 and Comedy Central. The blackout is the result of a failure to determine how much money DirecTV will pay Viacom for channels that have become household ...

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Brands Jockey for Position in an App World

Posted by on Jun 21, 2012 in Content Marketing, Mobile Marketing, New Media | No Comments
Brands Jockey for Position in an App World

Ad Age presents a number of interesting articles on the mobile space. This article caught my attention because George Colony, CEO of Forrester, says the web is dying and is redefining online as App Internet.  We are rapidly evolving from search and social to an app world. if this is the case, then brands have ...

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Mobile is the Future

Posted by on Jun 18, 2012 in Advertising, Content Marketing, Mobile Marketing, New Media | One Comment
Mobile is the Future

This is a really good article on why mobile will dominate the media landscape.  The future lies in creating a platform that will allow your target market to connect to your brand based on common interests.  The table below comes from the article. The disparity between the two mediums gives a strong indication as to ...

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What Is ‘Social TV’?

Posted by on May 21, 2012 in Blog, New Media, Social Media, Television | No Comments

http://adage.com/article/the-media-guy/hype-things-social-tv/234134/ -What is Social TV “Millions of people are now partaking of the “dual-screen” experience — watching TV while using a smartphone (or tablet) to share (primarily on Twitter and Facebook) their thoughts about what they’re viewing and to “check in” to shows (on services like GetGlue and Viggle). The result: a massive and rapidly expanding ...

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TV and Tablet Interaction

Posted by on May 4, 2012 in New Media, Social Media, Tablet, Technology, Television | No Comments

Airplane reading.  This supports the THINK non-preroll approach where ads are inserted “TV style” making a TV/ Tablet interaction even more seamless.  Yet another approach that’ll make THINK in sync with what America wants. And for your Tablet/TV reading pleasure: AdAge Digital Article: Sony’s Bob Wiesenthal: The Future of TV Is the Tablet MediaPost News ...

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The Omni Hotel Dallas and YouPlusMedia on the Red Carpet

Posted by on May 2, 2012 in Advertising, Event Marketing, New Media, Social Media | One Comment

Have you ever watched the red carpet events at the Grammys, The Emmys or the Golden Globes and wondered what it would be like to be there?  On Thursday evening,  guests of The Omni Hotel Dallas attending official grand opening celebrations this weekend were able to experience that special experience courtesy of two Dallas-based firms, YouPlusMedia ...

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Are Online Video Ads Wasting Your Time?

Posted by on Apr 23, 2012 in Advertising, New Media | No Comments

Bernard Gershon wrote an excellent article in Ad Age Digital  entitled ‘Are Online Video Ads Wasting Your Time?‘ Well of course the answer is yes, but Gershon’s article is a good read if for no other reason that we hope the powers that be will continue to be nudged towards a new model. Gershon points out that ...

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Are You in the Content Marketing Business?

Posted by on Apr 17, 2012 in Blog, New Media | One Comment

Mark Ramsey interviews Gary Vaynerchuk, digital entrepreneur.  A key theme in this video; one that YouPlusMedia and our clients need to think about is this:  ”Create content that is not surrounded by ads, but content co-created with our brand clients that is, in Gary’s words, ‘valuable to the end-user around the genre that brand is ...

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