Why Mobile Video is Set to Explode
Early on in the smartphone adoption cycle, digital photos became a mass consumer phenomenon. Now, 4G LTE is helping mobile video achieve that same consumer success. By addressing the bandwidth issue, 4G LTE and improved device designs will improve video viewing experience on mobile devices. Widespread adoption of 4G LTE ultimately improves the user experience ...
Brands Jockey for Position in an App World
Ad Age presents a number of interesting articles on the mobile space. This article caught my attention because George Colony, CEO of Forrester, says the web is dying and is redefining online as App Internet. We are rapidly evolving from search and social to an app world. if this is the case, then brands have ...
Mobile is the Future
This is a really good article on why mobile will dominate the media landscape. The future lies in creating a platform that will allow your target market to connect to your brand based on common interests. The table below comes from the article. The disparity between the two mediums gives a strong indication as to ...
