Commercial Real Estate Development: Collaborative Content Marketing
You+Media was presented with an opportunity to collaborate with three different organizations to create a marketing campaign designed around one real estate project. Our challenge was this: could we create a story which effectively answers why these three organizations – Matthews Southwest, Civitas Capital Group, and the NYLO – worked together to develop the NYLO ...
Content Marketing: House of Blues
When House of Blues’ marketing executives wanted to create a campaign to promote House of Blues Las Vegas inside the Mandalay Bay Hotel, they turned to YouPlus Media to create eye-catching content. A two and a half minute piece focusing on the entire House of Blues experience was created as well as a 30 and ...
What’s Beautiful by Under Armour
You+Media had the opportunity to work with our client Under Armour and their digital agency, Red Tettemer Partners to create a series of training tips that have been incorporated into UA’s What’s Beautiful Campaign, a competition designed to redefine the female athlete. Shot on location at Under Armour’s headquarters in Baltimore, our team worked with three trainers, Nancy ...
The Social TV Movement
Social TV defines the intersection of social media and TV where individuals exhibit real-time synchronous viewing behavior on television and mobile devices. Ad Age published an article on the subject here. The chart illustrates the explosion in companies wishing to provide the technology and service platform needs required to facilitate people sharing experiences with each other. ...
Brands Jockey for Position in an App World
Ad Age presents a number of interesting articles on the mobile space. This article caught my attention because George Colony, CEO of Forrester, says the web is dying and is redefining online as App Internet. We are rapidly evolving from search and social to an app world. if this is the case, then brands have ...
Mobile is the Future
This is a really good article on why mobile will dominate the media landscape. The future lies in creating a platform that will allow your target market to connect to your brand based on common interests. The table below comes from the article. The disparity between the two mediums gives a strong indication as to ...
It’s About the Content
A recent article from AdAge Digital entitled, ‘AOL Touts New Scripted Series and Celeb-Fronted Video Content at ‘NewFront’’ discusses AOL’s intent to bring scripted digital content in the form of short episodes to AOL viewers. The videos will range from 5-7 minutes and use the likes of well-known celebrities such as Heidi Klum and Jennifer ...
The Ten Most Unexpected Media Places We’ve Seen
Clutter is everywhere we look – our eyes are constantly bombarded with advertisements. The media volume is so loud, it’s hard for a single note to be heard through the noise. In a recent article, AdAge listed the ten most unexpected and creative places for media. Take a look: AgAge Agency News Article: The Ten Most ...
Content Matters
Why is this article from Tech Crunch important? Because content matters. Feed: TechCrunch Posted on: Wednesday, May 02, 2012 12:21 PM Author: Sarah Perez Subject: Amazon Studios Now Funding Original Content Series For Amazon Instant Video Service Amazon Studios, the offshoot of online retailer Amazon.com that aims to source scripts and test movies, has major news this morning. ...
