Content Marketing: House of Blues
When House of Blues’ marketing executives wanted to create a campaign to promote House of Blues Las Vegas inside the Mandalay Bay Hotel, they turned to YouPlus Media to create eye-catching content. A two and a half minute piece focusing on the entire House of Blues experience was created as well as a 30 and ...
Youplusdallas.com Wins Dallas Observer’s ‘Best Dallas Website’ a Second Year
Last week, YouPlus Dallas was honored to win the Dallas Observer’s ‘Best Dallas Website’ for a second year in a row. Recognition is always wonderful but being chosen for one of the Dallas Observer’s ‘Best Of’ awards is truly an honor as those involved with the process are sincerely invested in sharing what they love ...
What’s Beautiful by Under Armour
You+Media had the opportunity to work with our client Under Armour and their digital agency, Red Tettemer Partners to create a series of training tips that have been incorporated into UA’s What’s Beautiful Campaign, a competition designed to redefine the female athlete. Shot on location at Under Armour’s headquarters in Baltimore, our team worked with three trainers, Nancy ...
Will Apple Redefine the Consumption of Talk Radio?
Radio guru Mark Ramsey reviews a new app designed to increase the popularity of podcasts. While Pandora now is the choice of close to 150 million users who wish to personalize their music stations, personalized talk radio has not yet been mastered. Why does this matter? Terrrestrial talk radio is rapidly consolidating around major platforms ...
Mobile is the Future
This is a really good article on why mobile will dominate the media landscape. The future lies in creating a platform that will allow your target market to connect to your brand based on common interests. The table below comes from the article. The disparity between the two mediums gives a strong indication as to ...
The Ten Most Unexpected Media Places We’ve Seen
Clutter is everywhere we look – our eyes are constantly bombarded with advertisements. The media volume is so loud, it’s hard for a single note to be heard through the noise. In a recent article, AdAge listed the ten most unexpected and creative places for media. Take a look: AgAge Agency News Article: The Ten Most ...
Are Online Video Ads Wasting Your Time?
Bernard Gershon wrote an excellent article in Ad Age Digital entitled ‘Are Online Video Ads Wasting Your Time?‘ Well of course the answer is yes, but Gershon’s article is a good read if for no other reason that we hope the powers that be will continue to be nudged towards a new model. Gershon points out that ...
