YouPlus Media
what's beautiful campaign
What’s Beautiful by Under Armour

You+Media had the opportunity to work with our client Under Armour and their digital agency, Red Tettemer Partners to create a series of training tips that have been incorporated into UA’s What’s Beautiful Campaign,  a competition designed to redefine the female athlete.  Shot on location at Under Armour’s headquarters in Baltimore, our team worked with three trainers, Nancy Halterman, Nate Costa, and Curtis Williams to produce 50 training tips.

Three winners will be the new faces of Under Armour and have their lives sponsored for a year.  The campaign uses social media to encourage women to declare their fitness goal, then document their experiences online. Thousands of women entered the competition, and recently, Under Armour named their top ten-finalists.