A recent article from AdAge Digital entitled ‘How to Manage You Brand’s Social Life’, discusses the need for brands to become social and engage with consumers. According to the article by Jenna Schnuer, “16.6% of all online minutes now spent on social networks.”
The article goes on to discuss a calculable relationship between dollars and likes, stressing that it is difficult to measure Social Media ROI. Seeing how many people follow your brand on Twitter or ‘Like’ your brand on Facebook is easy. The tricky part is determining how successful Social Media makes your brand.