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TV and Tablet Interaction

Airplane reading.  This supports the THINK non-preroll approach where ads are inserted “TV style” making a TV/ Tablet interaction even more seamless.  Yet another approach that’ll make THINK in sync with what America wants. And for your Tablet/TV reading pleasure:

AdAge Digital Article: Sony’s Bob Wiesenthal: The Future of TV Is the Tablet

MediaPost News Article: Tablet Users Watch More TV, Viewing Drops On Laptops

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